The Wall Street Journal is reporting Amazon and the NFL have reached agreement on a $120 million deal for Prime Video to have exclusive rights to stream an NFL playoff game at the end of the 2024 season.
Amazon had passed on the opportunity to air the game this past season. It subsequently aired on Peacock in a deal which was valued at $110 million. The AFC Wild Card round matchup between the Miami Dolphins and Kansas City Chiefs made sports media history, garnering an average minute audience (AMA) of 23.0 million viewers, making the contest the most-streamed live event in the history of the United States.
NBCUniversal also revealed that the contest reached 27.6 million total viewers and peaked at an average of 24.6 million viewers during the second quarter. Engagement with the playoff game accounted for the largest internet event in history with 30% of internet traffic prioritizing the game at this time.
NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for ‘Thursday Night Football’ which allows it to have first choice.
