FOX Sports will live stream the Iowa women’s basketball team Senior Night festivities, featuring superstar Caitlin Clark, following their game on Sunday against Ohio State on FOX. It will be available on the FOX Sports App, FOXSports.com, YouTube & TikTok (@CBBonFOX).
On the season, to date, women’s college basketball on FOX is up 18 percent from last year while games on FS1 are up 27 percent. Iowa and Clark were involved in games on both networks which now hold the record for most-watched women’s college basketball games they have aired.
FOX Sports digital has created different ways to showcase premier live sporting event moments, including one recently with Clark. During Iowa’s game against Maryland, @CBBonFOX on TikTok devoted an isolated camera to Iowa’s megastar and streamed every second of her while she was on offense. This was the first time FOX Sports did a live game stream on TikTok. They reported 150,000 live viewers and another 800,000 views on highlights of the stream.
“The amount of interest in her is incredible,” said Michael Bucklin, SVP, Digital Content, FOX Sports to Sports Business Journal. “You’re always looking to build those stars. It’s the reason people watch. … On the digital side, we know that anything we do with Caitlin Clark has a built-in audience. She raises the floor. A lot of our ideas start with, ‘What is something cool we can do with Caitlin Clark?’”
