Add another feather in the cap for Caitlin Clark and her Iowa Hawkeyes. The team propelled its Big Ten Championship game against Nebraska to record viewership — again. This time, they were part of the most-watched women’s college basketball conference tournament game ever, to the tune of an average of 3 million viewers and a viewership peak of 4.450 million.
Iowa/Nebraska was the most-watched basketball game of the day, even beating ABC’s primetime Celtics/Suns game. The title game also ranked third among all sporting events of the week — trailing only NASCAR’s Pennzoil 400 on FOX and Duke/North Carolina men’s college basketball on ESPN, according to figures provided by @SportsTVRatings on X:
Clark has been a massive ratings draw for every network that has Big Ten WCBB games. Her final regular season game against Ohio State averaged 3.4 million viewers, making it the most-viewed WCBB game in FOX’s history.
This figure defeated both Clark and Iowa’s previous records of 1.772 million on Feb. 11 and 1.6 million on Feb. 3. She even contributed to record highs for NBC. The season’s first Iowa/Ohio State matchup averaged 1.93 million viewers across digital and linear platforms for NBC, making it (at the time) the most-watched women’s college basketball game on any network since 2010.
