The 2024 Presidential primary ended up being a clunker for advertising, and now conservative media outlets are feeling the sting, too, with website traffic taking a nosedive.
According to a recent study from TheRighting, conservative media website traffic has plummeted compared to 2020, with 86% of the top outlets seeing drops of 44% or more.
Fox News continues to dominate the conservative media landscape in web traffic. More than 83 million unique visitors went to the outlet’s website in February. However, that’s a drop of 22% compared to 2020, when more than 100 million visited.
That 22% drop pales in comparison to drops other prominent websites have seen. The Federalist has seen a drop of 91%, while The Washington Times declined 89%. Other outlets, like TheBlaze saw a decline of 67%, with Breitbart dropping 76% and The Daily Caller falling 57% in unique visitors.
Other notable outlets like Drudge Report (81%), Daily Beast (45%), The Washington Post (43%), and The New York Times (22%) also saw declines.
Only one right-wing outlet tracked by TheRighting saw an increase in unique visitors compared to February 2020. Newsmax saw a 37% increase compared to the previous Presidential election year. The conservative media entity founded by Chris Ruddy saw a total of 4.3 million unique visitors in February, according to Comscore .
