Arizona Sports 98.7 tallied a strong finish in Phoenix with Men 25-54 in the latest Nielsen winter ratings book. Beginning in weekday prime (M-F, 6a-7p), the outlet garnered a 5.8 share to finish fourth for the quarter. For the full week (M-SU, 6a-12a), the station also ranked fourth with a 4.7 share.
In morning drive, Bickley and Marotta featuring Dan Bickley and Vince Marotta secured a 5.0 share to place fourth with Men 25-54. The program has been in morning drive since a lineup change in the summer of 2021.
Ron Wolfley and Luke Lapinski led Arizona Sports 98.7 with an 8.6 share in middays, second overall. Wolf & Luke amassed the largest average daily cume at the outlet and an average weekly time exposed of two hours and 45 minutes. And in afternoons, Burns & Gambo featuring Dave Burns and John Gambadoro finished fifth with a 4.8 share during the 2p-6p MST daypart.
1580 The Fanatic, ESPN 620, Fox Sports 910, and KDUS AM 1060 either didn’t register or were under a 1 share for the quarter.
