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Friday, September 20, 2024
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UPCOMING EVENTS

Amazon Prime Video to Broadcast Monday Night NHL Games in Canada

Amazon Prime Video will become the exclusive streaming home of Monday night National Hockey League games in Canada, agreeing to a two-year deal in tandem with Rogers Communications and the National Hockey League. Under the agreement, Prime Monday Night Hockey will stream national regular season Monday night NHL games in English for the 2024-25 and 2025-26 NHL seasons. It is the first deal the NHL has struck with an exclusive national broadcast package for a digital-only streaming service. The property will feature a new broadcast team that will include play-by-play commentary and analysis, streaming live to Amazon Prime members in Canada.

“Rogers’ partnership with the NHL has been incredibly successful and integral to Sportsnet’s leadership as the number one sports media brand in Canada,” Colette Watson, president of Rogers Sports & Media, said in a statement. “Today’s content ecosystem is evolving, and we’re really pleased to work with Amazon to continue to grow the game and help hockey fans watch games when and where they want.”

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“With Prime Monday Night Hockey, we’re offering our customers even more from their Prime membership,” Magda Grace, head of Prime Video, Canada, Australia and New Zealand, said in a statement. “We’re committed to driving more innovation for fans as we bring the NHL into more Canadian homes and across more devices on Monday nights than ever before. We’re thrilled to be offering Prime Monday Night Hockey as part of our one-stop entertainment destination, which includes add-on channels like Sportsnet for even more hockey and sports content, the latest movies to rent or buy, popular and award-winning Amazon Originals to stream with Prime, and so much more.”

Sportsnet became available on Prime Video channels in Canada at the start of the 2023-24 hockey season. The new agreement helps build on the 12-year deal that was announced between Rogers and the NHL in November 2013 to carry games, reportedly worth $5.2 billion. The league has worked with Amazon Web Services (AWS) since 2021 to implement in-game analytics and video highlights meant to enhance the viewing experience.

Akin to the United States, cord cutting in Canada has hastened over the last decade with growing pay television penetration that estimates approximately 9.2 million households as subscribing to pay TV. Rogers Communications’ deal for national television and digital rights with the National Hockey League will expire at the conclusion of the 2025-26 season.

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“We are thrilled to collaborate with Amazon and Rogers on this project. Amazon has a strong track record of presenting sports on Prime Video in a highly innovative and viewer-friendly manner,” said David Proper, NHL senior executive vice president of media and international strategy, said in a statement. “We are committed to serving hockey fans and reaching new audiences with our robust content distribution strategy that brings viewers exciting NHL content to a multitude of streaming services. With this groundbreaking partnership, we are continuing to stay true to that goal.”

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