Audacy-owned 105.7 The Fan remained a force in the latest the Nielsen winter ratings book. The market’s dominant sports outlet finished 1st in weekday prime (M-F, 6a-7p) with a 9.2 share. Among Persons 25-54 in weekday prime the station was tied for 4th with a 4.9 share. For the full week (M-Su, 6a-Mid) The Fan ranked 3rd with a 7.3 share with Men 25-54. With Persons 25-54, the brand was 9th with a 4.2 share.
Among the weekday shows, mornings with Ed Norris, Rob Long and Jeremy Conn earned third place with a 7.6 share with Men 25-54. That was down from an 8.8 share The Big Bad Morning Show generated in the fall. Year-over-year, the show lost 2.6 shares and one ranking position. Within the Persons 25-54 demographic, The Big Bad Morning Show finished eighth with a 4.2 share. Among Men 35-64, the show placed third with a 10.2 share.
Middays with Vinny Cerrato and Bob Haynie retained its top spot with an impressive 9.8 share. They were however down two shares year-to-year. The show registered another first place finish among Men 35-64 with a 12.7 share for the quarter. They also amassed a 5.4 share, fifth place result in the Persons 25-54 demographic.
Wrapping up in afternoon drive, Jason La Canfora, Ken Weinman and Tim Barbalce collected an 11.0 share, first-place outcome in the Men 25-54 demographic. The metric was down from the 12.2 share that earned the show the top spot last winter. Inside Access had a 10.6 share among Men 35-64, which placed it first in the Baltimore DMA. The show ranked fifth among Persons 25-54 with a 5.7 share.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
