On3, which focuses on reporting surrounding college sports, recruiting and NIL, has announced that it is launching the On3 HER vertical. The new venture will center on women’s sports and include women’s basketball reporter Talia Goodman, who will cover the sport at the national level. Goodman released her first story with On3 Sports on Wednesday morning where she spoke with coaches around the sport to determine how women’s college basketball can capitalize on its momentum after Caitlin Clark. Goodman is the daughter of Jeff Goodman, who is the co-founder of The Field Of 68 Media Network.
“Admittedly, I have not done an acceptable job of building Women’s HS and College Sports media and creating opportunities for female writers and insiders over the past three decades,” Shannon Terry, founder and chief executive officer of On 3, said in a post on X. “That is one of several things we get to correct with On3. We are adding Women’s sports as a primary focus and will hire and create many new career opportunities as we expand the On3 HER brand.”
Terry, who also founded 247Sports, Rivals and Pop Culture Media, added that there will be forthcoming announcements about On3 HER. The website has also released a women’s basketball transfer portal tracker and includes women’s sports news from several reporters and contributors with the outlet. In her announcement on X, Goodman stated that there are “really fun things in the works” and implored consumers to stay tuned. She also thanked Terry and On3 for the opportunity and expressed her excitement to begin.
Goodman currently studies sports media at Indiana University Bloomington and will be covering Caitlin Clark, Aliyah Boston and the Indiana Fever for The Next Hoops in the upcoming WNBA season. Additionally, she has served as a beat reporter for The Hoosier Network and previously interned with NBC Sports Boston.
