Dallas Cowboys linebacker and three-time Pro Bowl selection Micah Parsons has agreed to a multi-year contract extension with Bleacher Report, through which he will contribute to a variety of projects across sports and entertainment. The new deal has also made Parsons the president of B/R Gridiron and ensures that he will continue to host his show, The Edge with Micah Parsons, which returns for the NFL preseason in August.
Parsons is the first current professional athlete with a leadership title at a sports media company and will work to compile content strategy for the brand. Moreover, part of his role will include launching new shows and original content, along with designing merchandise for the 2.5 million cross-platform followers it has attained.
“Working with Bleacher Report on The Edge has given me the desire to want to share my view of the game even more,” Parsons said in a statement. “Being able to create something dynamic for fans alongside a content team like B/R Gridiron, is a chance for me to flex different muscles than the ones I’m using each week on the field, plus it will just be fun.”
Parsons recently served as an analyst on the B/R Gridiron Draft Night Show that had a 27% increase in viewership, marking the highest boost for any live stream on the Bleacher Report app. The defensive superstar first signed a deal with Bleacher Report in 2023 where he launched The Edge and recently completed its first season, which included guests such as C.J. Stroud, Jordan Love and Stephon Gilmore among others. B/R Gridiron content on social media has over 850 million cross-platform video views and 300 million cross-platform engagements over the last two years, frequently gaining the attention of top stars from around the league.
“As a dominant voice on and off the field, Micah is well positioned to lead B/R Gridiron,” Tyler Price, head of content for Bleacher Report, said in a statement. “We are excited to deepen his engagement with the B/R team and help grow his platform off the field in a different and unique way.”
Bleacher Report has and continues to work with a variety of athletes over the years on original content and programming, some of whom have included Mookie Betts, Von Miller and Travis Hunter. The digital media company was acquired by then-Turner Broadcasting System in August 2012 and is now embedded within the sports portfolio of Warner Bros. Discovery, creating content surrounding the TNT Sports portfolio and other sporting events worldwide.
