Amazon’s Prime Video has announced that it will be renewing the third season of Coach Prime, which will premiere exclusively on the Prime Video platform. The series will give fans access to the locker room and action on the field of the University of Colorado Boulder football program within the upcoming season. The Emmy-nominated docufollow series is produced by Constance Schwartz-Morini, Michael Strahan, FredAnthony Smith and Jamie Elias of SMAC Productions, a division of SMAC Entertainment. In addition to the renewal of Coach Prime, the company also announced four new sports documentaries at the inaugural Amazon Upfront presentation from Pier 36 in New York City.
A four-part documentary centered on legendary NASCAR driver Dale Earnhardt Sr. has been greenlit by Prime Video. For two decades, Earnhardt soared to mainstream notoriety, earning lucrative endorsement deals and appearing in daytime and late-night television. The documentary will grant viewers an account of a historic American family and how it conquered what was not always a facile path.
The documentary will be produced by Imagine Documentaries, NASCAR Studios and Everyone Else, in association with Dale Earnhardt Jr.’s Dirty Mo Media. Earnhardt Jr. will also serve as an analyst for NASCAR races on Amazon Prime Video and TNT Sports starting in 2025. Brian Glazer, Ron Howard, Sara Bernstein and Justin Wilkes of Imagine Entertainment will serve as executive producers for the documentary, along with Matt Summers and Tim Clark of NASCAR Studios and TJ Martin, Dan Lindsay and Tony Mayhoff.
Prime Video has also greenlit a four-part documentary about the story behind the Madden NFL video game franchise. The untitled documentary reveals how the iconic video game was created, including revealing never-before-seen footage and allowing cameras to follow them as they complete the next iteration of the game. The project is presented by Prime Video and A+E Factual Studio Groups, the latter of which is also producing the series with SMAC Productions, Misher Films and MTP.
Executive producers on the series include Kevin Misher and Andy Berman of Misher Films; Michael Strahan, Constance Schwartz-Morini and FredAnthony Smith of SMAC Entertainment and Mike Tollin of MTP. Sandy Montag of The Montag Group; Steve Ascher, Kristy Sabat and Jessica Conway of A+E Factual Studios; Daryl Holt, Seann Graddy and Julie Foster of EA Sports; and Nathan Caswell, Jeremiah Zagar and Jeremy Yaches of Public Record will also executive produce the venture.
A new five-part anthology series will showcase teams that attained thrilling Game 7 victories during the playoffs, facing immense pressure and intensity in an effort to attain the ultimate glory. The Chicago Cubs, who snapped a 108-year championship drought when the team won the World Series title in 2016, will be featured as part of the series. Additionally, the 1994 New York Rangers will also be highlighted and how the team won back-to-back seventh games to hoist the Stanley Cup for the first time in 54 years.
Titled Game 7, the docuseries is produced by Words + Pictures and directed by Daniel Amigone. Executive producers on the project include Connor Schell, Aaron Cohen and Anneka Jones of Words + Pictures; Mark Messier, Mat Vlasic and Isaac Chera of Game 7; and Danny DeVito, Jake DeVito and Lucy DeVito of Jersey Films 2nd Avenue.
Prime Video has also greenlit a true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar. Known as the “ChiefsAHolic” and recognized for his wolf costume and presence on social media, Babudar gained notoriety as a loyal and dedicated fan to the team. Yet he was arrested in Bixby, Okla. in December 2022 after police discovered a string of bank robberies and pleaded guilty to three charges in connection with those robberies or attempted robberies in federal court this past February.
The documentary, titled ChiefsAholic: A Wolf in Chiefs Clothing and directed by Dylan Sires, contains interviews granted by Babudar himself and looks at his journey. Canadian hip-hop artist Aubrey ‘Drake’ Graham of DreamCrew Entertainment is an executive producer on the project, along with Andrew Renzi of North of Now and Douglas Banner of Five All in the Fifth Entertainment.
