Ahead of its 100th season in the National Football League, consumers will get a behind-the-scenes look at the New York Giants on the offseason edition of Hard Knocks, as announced by Warner Bros. Discovery at its Upfront event on Wednesday in New York City. The five-part original series, produced in tandem with NFL Films and Skydance Sports and narrated by Liev Schreiber, will debut on Tuesday, July 2 at 9 p.m. EST on HBO and available to stream on Max. Camera crews will capture the team behind the scenes as general manager Joe Schoen and members of the team’s front office and staff prepare for the upcoming season through the offseason period that takes place from January to July 2024.
“We are incredibly proud that Hard Knocks is widely thought of as one of the most successful and entertaining unscripted sports franchises ever produced,” Ross Ketover, senior executive at NFL Films, said in a statement. “To be able to expand on the Hard Knocks universe, and with an elite franchise in the Giants while they celebrate their 100th season, is a privilege for all of us at NFL Films.”
“We are beyond thrilled that the New York Giants have opened their doors to the Hard Knocks cameras for the first time ever,” Nancy Abraham and Lisa Heller, executive vice presidents of HBO documentaries; and Bently Weiner, vice president of HBO sports documentaries, said in a statement. “The NFL offseason is a fascinating period that we’ve always wanted to explore and we can’t wait to show football fans everywhere what NFL Films has been capturing behind the scenes at the team’s headquarters.”
The training camp edition of Hard Knocks featuring the New York Jets attained success on Max with a median age of 39, which Casey Bloys, chairman and chief executive officer of HBO and Max Content, revealed was one of the youngest, most male-skewing series on the platform. Following the Jets, the critically acclaimed series showcased the Miami Dolphins as the team attempted to make a run to the Super Bowl. The Hard Knocks series is the recipient of 18 Sports Emmy Awards since its debut in 2001 when it featured the then-defending Super Bowl champion Baltimore Ravens.
“As we enter our 100th season, we look forward to providing our fans with the opportunity to see what it takes to build an NFL roster,” Nilay Shah, senior vice president, marketing and brand strategy for the New York Giants, said in a statement. “Beginning the moment the previous season ended, we gave NFL Films unprecedented access to this critical time of the year. We know viewers will gain insight from moments that have never been captured before and are excited for them to learn more about our Giants history.”
