Musburger Media today announced it has purchased VSiN, The Sports Betting Network, from DraftKings. Original VSiN founders Brian Musburger and Bill Adee will lead the company moving forward.
“While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere,” said Brian Musburger in a release. “We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
With the strategy and team already in place, the network said it will “focus immediately on expanding partnerships and distribution to educate and entertain even more of the growing number of Americans betting on sports.”
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
The network said its customers should expect no interruptions to programming or news coverage. In addition to its 24/7 stream, VSiN’s content is available through multiple video and audio channels including YouTube TV, a dedicated channel on iHeartRadio and TuneIn, as well as more than 300 terrestrial radio stations throughout the country.
VSiN’s current talent roster includes legendary sports broadcaster, Brent Musburger and other sports betting experts.
