Social media network Reddit has signed content partnerships with several sports leagues, including the NFL, NBA, MLB, PGA Tour and NASCAR which will allow Reddit users to gain access to video highlights, player ‘Ask Me Anything’ opportunities, behind-the-scenes footage and more.
“We believe these new partnerships can enhance our community experience with content that fans want while enabling advertisers to align with expanded fan content on Reddit,” the company wrote in a release. “Through our official partnerships with the NFL, NBA, MLB, PGA TOUR, and NASCAR, redditors will gain access to video highlights from games and tournaments, player AMAs, behind-the-scenes videos, and more special content posted by the leagues throughout their seasons and during major events like the Super Bowl and the NBA All-Star Game.
The company also said, “sports are one of Reddit’s most popular and fastest growing (at +26% YOY) interest groups, bringing together highly engaged fans across over 1,000 communities.” The company said sports communities contributed to 249 million monthly engagements and 20.4 billion screen views in the past 12 months.
“Reddit is the go-to destination for sports fans around the world because it’s the place where they can dive deeper than anywhere else and connect with other fans beyond the season and throughout the year,” said Jen Wong, Reddit’s Chief Operating Officer in a release. “We’re continuing to build more ways for businesses and organizations to engage with Reddit’s communities; this benefits our communities, program partners, and advertisers.”
