Cox Media Groups R&B WALR (KISS 104.1)/Atlanta recently held its first-ever “Shoesday” giveaway. The station distributed $100 gift cards to needy families for the purchase of school shoes.
Nathan Reed, Cox Media Groups Atlanta OM, said, “KISS 104.1 is committed to giving back to our Atlanta community in creative ways and with creative partners. We’re looking forward to doing ‘Shoesday’ again in the future.”
Amy Witherite, the event sponsor, commented on the uniqueness of the event, saying, “Back-to-school giveaways are typically associated with supplies like pencils, notebooks, and backpacks, but the need extends beyond these items. Shoes can be one of the most expensive items on a child’s list. In supporting this event, we hope to outfit children with new footwear, helping them start the year with confidence.”
