Libsyn has released its data surrounding July 2024 podcast advertising rates, which include the highest and most accessible CPM categories for marketers.
During the month, the average CPM rate for a 60-second podcast commercial was $21.90, according to Libsyn. That represents the slightest decrease from the previous month when rates averaged $21.92. It also was a drop compared to the same month a year ago when the CMP rate was $21.96.
The three highest-ranking categories for delivered podcast advertising were technology ($30), government ($26), and business ($23).
“With the holiday season just around the corner, it’s time for brands and agencies to incorporate podcast advertising into their festive marketing plans. Podcast hosts create an environment ripe for influence and discovery among their engaged listeners. As rising podcast audiences celebrate, decorate, host, travel, donate, and shop, marketers should embrace the valuable podcast ad opportunities to capture the holiday spirit, boost marketing efforts, and drive consumer action,” said Libsyn Chief Revenue Officer Rick Selah.
“With peak seasonal sales around Thanksgiving, Black Friday, and Cyber Monday in November, followed by holiday shopping in December, now is the ideal time to invest in podcasts to achieve unmatched brand recall, positive brand sentiment, and broad, scalable reach.”
