Google is expanding its AI Overviews in Search, which will provide more detailed information without the need to click through to a website.
This may affect SEO and traffic, but Google is addressing this with new link displays and testing saved overviews. The expansion of AI Overviews to more countries may also impact referral traffic.
However, AI Overviews have been driving traffic to a wider range of sites, suggesting better-quality visits. This addition could potentially affect Google’s revenue from search ads, but they may find other commercial opportunities within AI results.
It’s important for digital marketers to take note of these developments and evaluate their strategies accordingly. More data will become available as the expansion continues.
