iHeartMedia has announced the return of the “House of Music,” a mixed-reality immersive experience, at the 2024 iHeartRadio Music Festival. The “House of Music” is inspired by performances from the festival’s main stage, featuring artists such as Camila Cabello, Doja Cat, Gwen Stefani, Shaboozey, and Thomas Rhett.
Fans can immerse themselves in the lives, music, and passions of their favorite artists and brands by exploring over 12 interactive rooms. On Friday, September 20, fans can continue the experience as James Kennedy DJs at the “House of Music” until 1 am (PT), following the festival’s main stage show.
In a joint statement, Tom Poleman, Chief Programming Officer for iHeartMedia, and John Sykes, President of Entertainment Enterprises for iHeartMedia, said, “We’re excited to bring back the House of Music this year, the ultimate mixed-reality experience for fans to immerse themselves in the lives and music of artists playing at this year’s iHeartRadio Music Festival.”
Guests are greeted with a simple digital guide – the House Pass – that they unlock by scanning a QR code upon entry. This guide showcases a map and details of all the interactive experiences, games, and prizes available throughout the “House of Music.” Guests can then embark on a choose-your-own-adventure-style exploration, wandering through rooms inspired by their favorite artists and content.
The “House of Music” will be open on September 20 and 21 at Toshiba Plaza outside T-Mobile Arena in Las Vegas.
