A mainstay in the Philadelphia Classic Rock radio circuit before retiring in 2019, Debbi Calton has been enjoying her set up with a weekly show on Outside FM for a few years. After 37 years on the City of Brotherly Love’s airwaves, not to mention several before that in North Carolina, Florida, Denver, and Chicago, Calton is happy to have returned to her creative and music-obsessed roots with a free-format online show from her home in Hudson, New York.
Calton’s radio career began with a love of music and a series of behind-the-scenes roles on Guilford College’s radio station in the ‘70s. She studied English along with French in hopes of one day becoming a writer. While trying to carve out her place in a career, she briefly considered pivoting entirely to take up lucrative skills in welding before ultimately trying her hand at a broadcasting school.
“It was the music that drew me in,” she says of her attraction to radio. When it came time to get a job, Calton got her foot in doors by literally walking right up to them.
“I went around and knocked on doors,” she says, sharing how she showed up and offered to get coffee for folks, write copy, and do almost any odd job just to be in the environment and learn the ropes, which led to her first station role in 1976.
“The one rule was no Led Zeppelin, which I was kind of sad about because I really loved Led Zeppelin.” The small North Carolina station did what it could to set itself apart from the rock radio giants of the mid-’70s.
Despite not having the confidence or desire to go on air at the time, she found herself doing the morning show within a couple of months and acting as Program Director within her first year. She learned how to go on sales calls, work basic equipment, and become a valuable asset to many facets of radio production – even recalling a time when she made an impromptu turntable adjustment with a piece of bubble gum and censoring Steely Dan expletives by physically turning the station off and back on in real-time.
When they brought in a male DJ who was paid double or even triple what she was making, Calton’s reality as a woman in a male-dominated industry became apparent. “It was very sexist, I felt.”
She stuck it out through many frustrations as a woman in a rock radio world that sometimes felt like a boys’ club. “I fought against misogyny a lot along the way, and I was really proud of myself for making the noise,” she says of her early experiences.
Calton moved on to a number of different radio stations across the country spanning Orlando, Tampa, Denver, Chicago, and more. She recalls times when her persistent attitude had her pulling all-nighters and sleeping on production studio floors.
Ultimately, being let go from a stint at WMET in Chicago led her to Philadelphia, where some fellow colleagues had ended up over the years. She found herself seeking out jobs at rival rock stations WMMR and WYSP before ultimately landing at YSP in a promotions role.
After ten years at the Philadelphia rock station in a number of positions, including the midday on-air shift, she joined 102.9 WMGK just in time for their format shift to hits of the ‘70s and remained their midday host through a couple more format shifts, several Program Directors, and 27 years.
“A couple of times, it looked dicey, but I remained on my own terms until the very end when I decided I was going to retire,” she says.
“It was wonderful. They allowed me to do a whole final month. It was called 30 Days of Debbi. I got to play old airchecks from all the different phases in my career; I had tons of interviews and things like that. I’m so very grateful that I was able to go out on my own terms,” she recalls.
Looking back on her career, Calton is blown away by all of the changes in the industry she worked through, particularly where technology is concerned. “I came through from the most basic, the most rudimentary, and learned along the way.”
She also gives a nod to her husband, Chip Roberts, whose tenure as a skilled guitarist and musician gave her a new lens for listening to the music she’s played over the years. “He’s given me a way to talk about music that I never had thought about before. He taught me a way to listen to music that I had never thought about before. Chip has been very, very crucial in helping me approach things from a different angle throughout the years.”
Finding ways to fill her time, post-commercial radio came rather naturally. A conversation with former colleague T Morgan led to her online show on Outside FM.
“The reason I took Outside FM on… mainly was because it was a full-circle thing,” she says. “I can play anything I want to. It’s a creative form again. It’s not a commercialized form where you’re trying to optimize listeners every hour. It’s not a formula. It’s totally a creative endeavor.”
“I do theme shows. It’s really an intellectual exercise for me, too. I’m able to rely and also expand upon my musical knowledge and music that I not only had to play for many years, but the music I want to play,” she says of her current show. “It’s just so much fun… I love it. It’s exactly the kind of outlet I was hoping I would be able to find at the end of my commercial radio career.”
Calton knows her early dreams of being a writer still found their place in her eventual end game. “Writing can be very integral to being on the air,” she says. “Your words are most effective if you know exactly what point you want to make. To write and to be efficient with your word usage, especially if you have a time restraint, is very important.”
Alongside her weekly show, Calton works with Hudson organization Perfect Ten, which helps girls between the ages of 8 and 18 achieve their goals and work towards an independent future during after-school hours. She notes that many of her radio-specific skills have proven useful in this role for communicating with the group and public speaking.
“I’ve had to sort of navigate different waters. However, I have been able to use a lot of skills and things that I’ve learned in my career. Everything that I’ve learned, even down to the technical skills, I’ve been able to apply in my life after radio.”
“I am now on the other side,” she says on the heels of recounting winning concert tickets recently as a caller into New York station Radio Woodstock. “I still listen to the radio all the time. The stations that I’m always looking for are ones where they’re speaking to you, where you’ve got that one-on-one communication. It’s certainly about the music still for me… but it’s also about how the people on the air communicate with their audience.”
Calton often finds herself scanning for quirky stations while traveling and on road trips. “I just keep tuning that radio all the time to find the unusual, to find who is not playing by the cookie-cutter rules. They’re still out there.”
Despite the hefty competition radio faces as a media format and her retirement from the commercial side of things, Calton still finds herself drawn to its power and capabilities.
“To me, there’s still something really magic about radio… Radio can still be a very powerful messenger.”
Jacquie Cadorette is a music features reporter for Barrett Media with over 10 years of experience crafting and managing digital editorial content in the broadcast media space. Her radio career began at Philadelphia’s 102.9 WMGK where she assisted with crafting copy for promotional materials before moving on to blogging for Elvis Duran and the Morning Show, writing prep copy for iHeart, and ultimately becoming a senior editorial content producer on Audacy’s central team, where her work was syndicated to over 250 station sites nationwide. After bringing the company’s podcast editorial brand to life as the Head of Content, Jacquie dove into freelance editorial work alongside her other endeavors.
A PA native, Jacquie spent 9 years in New York City and then a few years in Portland, OR to continue her writing career and indulge in great coffee on the west coast. She now lives in South Philly and can be found enjoying live music, looking at the world through her Canon camera, or diving into a project she’s never tried before with unfounded confidence. Jacquie can be reached at jacquiecad.media@gmail.com.
