Backbone Networks Corporation, a pioneer in cloud-based radio and virtualized broadcast technology, has announced a strategic rebranding initiative, and will now use Backbone Broadcast as the company’s new public-facing identity. This change comes alongside the launch of their new web domain, BackBoneBroadcast.com and the rollout of the world’s first integrated broadcast system for ultra-low-latency (ULL), in-venue, live event, fan audio experience on iOS/Android phones, Backbone SoundSystem.
Backbone Broadcast provides cutting-edge broadcasting solutions allowing radio stations, sports venues, and content creators to deliver seamless, high-quality audio experiences anywhere at any time.
“Our transition to Backbone Broadcast marks a significant milestone in our evolution,” said Richard Cerny, CEO of Backbone Networks Corporation in a release. “While we remain the same innovative team dedicated to advancing broadcast technology, this rebranding allows us to better align our identity with the unparalleled cloud-based broadcasting services we provide. The new name, Backbone Broadcast, emphasizes our core mission and the advanced capabilities we offer to our existing radio clients, as well as supporting our exciting fan engagement offerings for sports stadiums, arenas, and other venues.”
Despite the rebranding, Backbone Networks Corporation says it will continue to be the official name for legal and formal communications.
