Randy Michaels’ Radio Active LLC WOXY (97.7)/Mason-Cincinnati has brought “The Oasis” Oldies format back to the market.
Michaels purchased the station from Lazo Media for 1.8 million dollars earlier this year (BMM 8/21) and began simulcasting WNKR (106.7 The Oasis)/ Williamstown, KY.
Grant County Broadcasters, owned by Jeff Ziesmann, purchased WNKR last year. The station covers the area between Cincinnati and Dayton.
Michaels told Cincinnati Public Radio station WVXU, “Jeff Ziesmann is a master of serving and selling the audience in the metro collar often ignored by other broadcasters. While every other station chases a younger audience, The Oasis serves the people who have the most money and the people most likely to use radio. The age 45+ audience is often ignored by the cookie-cutter corporate stations.”
The stations are positioned as “Where The Music Went” and emphasize the 1970s with a playlist that ranges from the 1960s through the 1980s.
Listen here.
