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Beasley Media Group stations in Tampa/St. Petersburg and Fort Myers/Naples are currently preparing for Hurricane Milton‘s impact.
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Below are the latest updates:
- Hourly Storm Updates: The Tampa and Fort Myers markets will commence hourly storm updates immediately, increasing to twice per hour as the storm nears. Wall-to-wall coverage will begin 24 hours before landfall, incorporating active listener engagement.
- Partnership with Local TV Stations: Beasley Tampa will partner with local Scripps ABC television, while Fort Myers will align with the Hearst NBC-2/ABC-7 affiliates to enhance storm coverage.
- Remote Broadcasting: Should there be widespread flooding, evacuations, or power/internet outages, Q105’s afternoon host, Geno, will broadcast live from Beasley’s Boston-based studios to maintain continuous storm coverage.
- On-Site Presence: Some staff may remain overnight at the radio station, provided there are no safety concerns.
- Beasley’s engineering team is on standby to address any technical issues that arise, ensuring the stations remain operational.
- Local Storm Coverage: All syndicated programming will be temporarily suspended during the storm to prioritize local storm coverage.
- Digital Content and Storm Central: Beasley’s Digital Content team will establish a dedicated “Storm Central” section on the station websites, offering timely updates, which will also be shared across social media platforms. Additionally, Quu dashboard technology will deliver special messaging featuring storm warnings.
Beasley personnel are monitoring the developing storm conditions closely and are prepared to take the necessary steps to keep their communities well-informed and safe.
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