Bojoko.com, a prominent iGaming comparison platform, has reported its most successful quarter to date in Q3 2024, driven by significant increases in traffic, player registrations, and first-time depositors (FTDs). The company attributes much of this growth to its ongoing efforts to enhance content quality and improve user experience, which helped the platform more than double its organic traffic.
The increase in traffic directly contributed to higher player engagement, with Bojoko reporting a significant rise in new player registrations and FTDs. This growth has also benefitted the company’s partners, with Bojoko seeing a 56.1% increase in commissions from the previous quarter and a 67% rise in commissions year-on-year compared to the third quarter of 2023.
In a statement, Bojoko’s CEO, Joonas Karhu, commented on the performance, describing the quarter as a “major milestone” for the company. “Our focus has always been on putting players first—creating a safe and enjoyable experience that builds trust,” said Karhu. He attributed the results to Bojoko’s commitment to providing value to its users and partners alike. “The significant rise in new registrations and first-time deposits shows that we are providing real value to players who trust us to guide their gaming choices and to our partners who benefit from a committed audience.”
According to Karhu, Bojoko’s growth reflects changing player behavior, with a growing number of users seeking trusted platforms for online gaming information. “By offering clear, transparent information and continually improving our content, we’ve been able to meet that demand,” he said. Karhu also emphasized that the company remains committed to a player-first approach as it looks ahead to future growth.
The company’s Head of SEO, Jussi Viljanen, said that Bojoko’s long-term strategy has been a key factor in its success. He highlighted the company’s focus on maintaining high-quality content, which aligns with the preferences of search engine algorithms. “In my view, we have been rewarded what we’ve been working on for years—high-quality, fresh content that serves user intent,” Viljanen stated.
Bojoko’s platform connects players with online casinos, betting platforms, and bingo operators, offering reviews, guides, and other resources aimed at helping users make informed decisions. The platform’s success in Q3 has also been linked to increased player engagement. Bojoko’s editorial team regularly updates content to ensure it remains relevant, focusing on accuracy and transparency.
Looking ahead, Bojoko has stated its intentions to build on the success of Q3 by expanding its reach and enhancing the user experience. Karhu said that the company plans to continue investing in its platform and content, focusing on meeting the evolving needs of players in the iGaming space. “We’ve built a solid foundation and are excited to see what’s next. By maintaining our player-first approach and continuing to innovate, we believe there’s even more room for growth,” Karhu stated.
The company also remains committed to providing value to its partners, with Karhu noting that Bojoko’s partners have benefitted from a highly engaged audience. As the platform looks to the future, Bojoko’s team expects to continue delivering results for its users and partners, positioning itself for further growth in the competitive online gaming industry.
The record-breaking quarter follows a period of increased focus on player safety and transparency, areas that Bojoko believes are essential for continued success. Bojoko’s performance in Q3 reflects broader trends in the iGaming sector, where users are increasingly seeking reliable, trustworthy sources of information.
