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The 2024 Power of Urban Radio Forum, hosted by Kizart Media Partners and the National Association of Black Owned Broadcasters (NABOB) last week, set a new record for event attendance. Global marketers and media executives gathered in Washington, DC, for this groundbreaking forum.
Tara DeVeaux, President and CEO of Burrell Communications Group, highlighted the crucial link between Black-owned agencies and Black radio during her keynote address. She emphasized the significance of strong partnerships for their mutual success.
Kizart Media Partners Managing Partner Sherman Kizart commented, “At the NABOB Fall Conference and Power of Urban Radio Forum, we successfully raised the bar for Global Marketers and the Global Media Agency community to expand and increase investment with diverse-owned and diverse targeted media.”
The first CMO workshop and panel discussion drew an overflow crowd, with top executives from AARP, General Motors, Fresh Markets, US Bank, and prominent global media agencies such as Dentsu, Publicis, IPG, Omnicom, Burrell Communications Group, and Greene Group in attendance.
Procter & Gamble’s Chief Brand Officer, Marc Pritchard, has emphasized its dedication to diverse media, declaring, “P&G is significantly increasing its commitment and investment in diverse media.”
The event, which took place alongside the NABOB Fall Conference, sought to promote greater investment in diverse-owned and targeted media, aiming to access the $1.5 trillion Black consumer market. NABOB operates as a division of the United States Black Chamber of Commerce.
