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iHeartMedia has announced the launch of “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure.” This event marks the inaugural concert tycoon experience at State Farm Park within iHeartLand in Fortnite.
Fans are invited to an exclusive album release event highlighting Coldplay‘s “Moon Music.” This unique experience combines music with newly unveiled commentary, creating a first-of-its-kind gamified adventure for attendees.
This event merges gaming and live music, where the entire game functions as the concert and vice versa. Participants will embark on a creative journey, facing challenges that involve constructing a rocket, a lunar base, and a concert stage.
Each phase of the game will immerse players deeper into one of the tracks from Coldplay’s acclaimed “Moon Music” album. The adventure begins with assembling a rocket launch pad, followed by the rocket itself before players blast off into space. As players advance on their intergalactic mission, they will unlock new areas that resonate with the music, ultimately returning to Earth.
Throughout this innovative experience, fans can enjoy new music from Coldplay’s “Moon Music” album and exclusive behind-the-scenes commentary from the band. Don’t miss out on this one-of-a-kind event where music and gameplay unite.
“At iHeartMedia, we always look to create innovative experiences for our listeners to enjoy the music they love and discover new music from both well-established and up-and-coming artists,” Chief Programming Officer Tom Poleman said in a release. “Teaming up with State Farm, we have been able to bring fans closer to their favorite artists by creating exclusive experiences in the gaming space. We are excited for fans to dive into something they’ve never experienced before- the first-ever concert tycoon experience with Coldplay.”
“Together with iHeartMedia, we’ve continued to push the boundaries by bringing music and gaming together in our State Farm Park,” said Alyson Griffin, Marketing Vice President for State Farm. “We’re so excited to see fans interact with virtual Jake from State Farm in Fortnite as part of this incredible immersive experience!”
