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Crowd React Media, a division of Harker Bos Group, has released its third annual State of Sports Media report. The study explores the evolving landscape of sports media and examines how fans consume content across multiple platforms. It offers insights for media brands looking to stay competitive in the world of sports media
The report is based on a national survey of more than 500 sports fans aged 18+ and focuses on key trends shaping audience behavior in sports radio, TV, streaming, and digital platforms.
In the audio space, the report shows radio remains a crucial medium with 56% of sports fans still tuning in to AM/FM radio for their sports content. Also of note is that 67% of listeners aged 18-39 regularly consume audio-based sports programming, presenting radio stations with an opportunity to tap into this highly engaged demographic. There was also a key finding in the sports betting space as it relates to radio. The study shows one-third of sports fans listen to audio content related to sports betting, presenting yet another opportunity.
On the TV and streaming side of things, streaming continues to dominate, with 73% of sports fans using streaming services to watch live games, highlights, and sports-related programming. Meanwhile, traditional cable usage has declined by 11 points from 2023. The rise of digital platforms has given fans the ability to curate their own sports experiences. Fans increasingly opt for flexible viewing options, choosing what, when, and how they consume sports content.
Social media also continues to be a major force in fan engagement, with 90% of sports fans using YouTube and 71% engaging on Facebook to consume sports content.
You can read the full report by clicking here.
