Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
Entravision Audio Network has announced a strategic partnership with Estrella MediaCo to oversee advertising sales for the syndicated morning show “Don Cheto Al Aire,” which is broadcast on Regional Mexican stations Que Buena 105.5 and 94.3 in Los Angeles.
“Don Cheto Ai Aire” expands its reach by joining Entravision’s sales network, which features popular programs such as “Erazno y La Chokolata,” “El Show De Piolin,” “La Bronca Mañana,” and “The Shoboy Show.” Additionally, it supports the digital audio platform AudioEngage and broadcasts in Spanish for the NFL.
Juan Carlos Razo has portrayed the character ‘Don Cheto’ on the KBUA/KBUE/KEBN simulcast in Los Angeles since 2003.
Liliana Aristizabal, Senior Vice President of Entravision’s Audio Network said, “We are excited to join forces with Estrella MediaCo to represent their beloved ‘Don Cheto Al Aire’ show. This collaboration underscores our commitment to delivering exceptional value to our advertisers and listeners by providing comprehensive market reach and superior content. Together, we will redefine the landscape of Spanish-language media and advertising.”
