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TuneIn, has announced a new partnership with Spanish Broadcasting System, Inc. This collaboration will make New York City’s premier Hispanic radio station, Mega 97.9, available to TuneIn subscribers.
Listeners across the United States can now enjoy popular shows from Mega 97.9, such as El Vacilón de la Mañana, featuring DJs Alex Sensation and DJ Carlito, all without interruptions.
According to a Nielsen report, 97% of Hispanics in the United States tune into radio on a monthly basis. This statistic highlights the vital role of Spanish-language radio stations, such as Mega 97.9, within the Hispanic community, which numbers over 63 million individuals in the U.S.
“Mega 97.9 has the pulse on Latin culture, bringing our vibrant community together through music, entertainment, and conversation,” said Raúl Alarcón, chairman and CEO of Spanish Broadcasting System. “TuneIn’s extensive distribution network allows us to reach even more listeners with non-stop music and entertainment.”
Rich Stern, CEO of TuneIn said, “Mega 97.9 is one of the most popular radio stations in the largest radio market. It has consistently ranked among the most listened-to stations across the country with a huge loyal audience. We’re excited to partner with Spanish Broadcasting System to expand our premium offerings and bring listeners uninterrupted access to high-quality audio experiences.”
Spanish Broadcasting System, Inc. (SBS) operates radio stations in major Hispanic markets across the United States, including Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa. The stations feature a diverse array of musical formats, such as Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Urbano.
