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iHeartMedia has spun the format wheel and flipped Top 40 Now 96.1 San Antonio to Bilingual AC as Mix 96.1.
At noon today, the station known as “Tus Favoritas de Siempre” officially launched, commercial-free.
The lineup features artists including Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, and Celine Dion.
This initiative is noteworthy as it represents the first attempt at this format within a cluster already featuring a traditional Adult Contemporary station, as iHeart operates “Q101.9” KQXT.
“We’re thrilled to introduce Mix 96.1 to San Antonio, a station that celebrates the vibrant Latino community with the best music from the ’80s and ’90s, in both English and Spanish,” said PJ Gonzalez, Senior Vice President, iHeartLatino. “Mix 96.1 will bring together the timeless hits our listeners love, creating a unique listening experience that resonates with our bilingual audience and reflects the rich culture of San Antonio.”
Market President Rosie Perez said, “We are thrilled to announce the launch of Mix 96.1, Tus Favoritas De Siempre. This new format will unite and celebrate the vibrant energy of San Antonio’s Hispanic community.”
Pedro Escalera, Director of Programming and Brand Strategy for iHeartLatino added, “I’m excited to bring Mix 96.1 to life. This station blends the best of 80s and 90s English hits with timeless Spanish AC favorites, creating a nostalgic yet fresh listening experience. With Mix 96.1 joining 104.5 Latino Hits and La Preciosa 105.7, iHeart San Antonio is positioned as a powerhouse in Hispanic radio and we’re dedicated to offering brands that speak to this community.”
iHeartMedia acquired KXXM in 1998 from Inner City Media for $10 million. Previously known as KSJL-FM, the station initially featured a Rock format. Between 1986 and early 1991, it operated under the KSAQ call letters and was known for its Top 40 music format.
