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Major Keystone has officially debuted its new Rhythmic Top 40, “Loud 103.7,” in Scranton, PA. The launch took place Friday at 4 PM, following a few weeks of stunting featuring all-Drake music.
The station becomes the fourth market in Pennsylvania under the “Loud” brand, joining “Loud 99.5/106.9” Allentown, “Loud 98.5” Reading, and “Loud 101.5” State College.
The “Loud” brand is also licensed to Over/Under LLC for “Loud 102.3”, Youngstown, OH. And “Loud 103.3” Fort Wayne, IN.
The station will offer a programming lineup familiar to audiences across Pennsylvania, featuring Superadio’s “Ebro In The Morning with Laura Stylez and Rosenberg,” originating from WQHT in New York mornings. DJ H Vidal will take over the midday slot, while Owner/Program Director Pat ‘DJ Grooves’ Cerullo and Assistant Program Director/Music Director Vijay Das will share responsibilities in the afternoon. Bez Musiq will round out the schedule with a night show.
Cerullo said, “Expanding the LOUD Radio brand into Northeast PA finalizes our regional footprint. In an area with unique and fast-changing demographics, this new signal allows us to better serve our listeners and our advertising partners.”
