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Futuri has unveiled an exciting redesign of TopicPulse, its cutting-edge real-time content intelligence platform widely used by broadcasting brands.
TopicPulse is crafted to keep content creators, broadcasters, and digital publishers updated on current topics resonating with their audiences.
This tool serves as a customized roadmap, allowing stations to effectively produce the most relevant content that engages and grows their audiences across essential platforms.
Local market users can pinpoint trending stories, discover untapped angles, anticipate viewer interests, and analyze competitor coverage. This approach centers on providing broadcasters insights into the content resonating with their audiences.
Key benefits:
· Decide what content is best to run on-air, on your website, and on social media channels to keep your listeners tuning in and engaging with your station.
· Create custom content categories, called “smart pulses,” to track story engagement in categories that are most important to your audience.
· Know the angles of a story that have been covered and, importantly, the angles that have not been covered to identify and post fresh, uncovered content.
· Track activity in select Facebook groups with our “Community Radar” feature without leaving the TopicPulse ecosystem.
· TopicPulse scans X/Twitter, Instagram, Facebook, and 250,000 news sources in real-time to select the right stories to cover at the right time, ensuring they resonate with your local audience and target demographic
“I want to thank our customers for being so instructive on the redesign and vocal about the features that matter most to them,” said Jay O’Connor, President, TopicPulse. “Our team has worked hard to deliver on those customer requests with an emphasis on the main reason customers come to TopicPulse: to find out precisely what stories their audiences are most engaged with right now.”
