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Several frequencies have begun running stunts featuring Christmas music in anticipation of the upcoming station swap between Commonwealth Broadcasting and Seven Mountains Media.
Commonwealth has rebranded its radio stations as “Santa 102.3/95.7.” The affected stations include “US 95.7,” Glasgow, 103.7 WHHT-HD2 Cave City, 102.3 WLLI, Munfordville, and 98.5 Glasgow, KY.
Previously, WLLI was simulcasting Classic Country “Willie 94.1” WLYE-FM. This transition is part of a broader deal that integrates all these stations under Commonwealth’s management.
Hot AC 106.3 WOVO Bowling Green is set to transition from Commonwealth to Seven Mountains Media. The station has launched its all-Christmas format under the “North Pole Radio” branding. This marks the second consecutive year that WOVO has used this holiday theme.