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EverPass Media has reached a commercial distribution agreement with Netflix for the two National Football League Christmas Day games being presented on the streaming platform. The agreement enables EverPass to have the commercial distribution rights for these matchups, which will be available to stream through the EverPass platform. Moreover, this deal continues an expansion of the EverPass sports portfolio within the NFL, which includes out-of-market CBS and FOX Sunday afternoon games, the Thursday Night Football package on Prime Video and NFL Sunday Ticket.
Netflix and the National Football League signed a three-season agreement as the streaming provider bolsters its sports portfolio. The first matchup of the day includes C.J. Stroud and the Houston Texans against Lamar Jackson and the Baltimore Ravens. Following that game, Russell Wilson and the Pittsburgh Steelers visit Patrick Mahomes and the Kansas City Chiefs.
With a 10-1 record and three Super Bowl championships in the last five seasons, the Chiefs have accounted for four of the five most-watched NFL games this season, according to viewership data released by the league entering Week 12. Additionally, Netflix recently presented the bout between Jake Paul and Mike Tyson, reporting that the event peaked at 65 million concurrent streams with an average minute audience of 108 million live viewers.
“We’re excited to be the first to partner with Netflix to help deliver these marquee games to the commercial market,” Alex Kaplan, chief executive officer of EverPass Media, said in a statement. “This partnership, along with other NFL content distribution, is a strong point of validation for EverPass as we continue to focus on bringing premium sports content to commercial businesses, revolutionizing viewership for rightsholders and business owners alike.”
EverPass Media launched in April 2023 and has worked with various entities to present streaming solutions and consumer engagement tools. The enterprise is designed to fuel growth for bars, restaurants, hotels, gyms and other commercial businesses. Outside of its agreements surrounding NFL programming, the company also works with NBCUniversal and its Peacock Sports Pass, facilitating presentations of games in the Big Ten Conference, Premier League and U.S. Open Golf.
The company has backing from RedBird Capital Partners and 32 Equity Investments, the latter of which serves as the strategic investment arm of the National Football League. Earlier in the year, TKO Group Holdings, the parent company of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), began investing in the company as well.
“Out of home viewership continues to be a contributor to growing audience figures, especially around the holidays,” Kaplan said. “Having this content is essential for bar and restaurant owners across the country, and we’re proud that we continue to build a robust content library and streaming platform to make accessing this content seamless for our customers. We look forward to working with Netflix on one of the biggest game days of the year to deliver these matchups to a wider audience.”
