RCA Broadcasting has finalized the acquisition of silent 99.7 KVUT Tyler, Texas, from the University of Texas at Tyler for $100,000.
The University of Texas at Tyler purchased the radio station in June 2020 with plans to introduce a new Public Radio brand. However, this initiative ended in May when the university halted station operations, which had been broadcasting a combination of Public/News Talk and Jazz programming.
The station has officially begun simulcasting with co-owned Classic Hits 1370 KFRO and 94.1 Longview, now branded as KFRO-FM. This agreement enhances KFRO’s outreach throughout the Tyler/Longview market, with 99.7 FM serving Tyler and areas to the south, including Jacksonville.
The station has transitioned to an all-Christmas format for the remainder of December.
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