Amazon Prime Video said its Thursday Night Football game between the Detroit Lions and the Green Bay Packers drew 17.29 million viewers, a record for TNF on Prime Video, according to data from Nielsen.
Viewership for the game, which went down to the wire before the Lions kicked a last-second field goal to win the game, topped Prime’s previous record by more than a million viewers. In addition, it is the most streamed regular-season NFL game ever, topping a Cowboys-Giants game in September.
The game peaked with 18.87 million viewers between 9:15 and 930 p.m. ET.
Before the game, TNF Tonight averaged 2.12 million viewers, also setting an all-time high.
Through 12 games this season, TNF is averaging 13.61 million viewers, pacing +9% ahead of the 2023 season-to-date average, +15% above last year’s full-season average, and +42% over 2022’s inaugural TNF on Prime season average.
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