Amazon Prime Video’s latest edition of Thursday Night Football attracted 12.29 million viewers as the L.A. Rams topped the San Francisco 49ers in a rain-soaked, low-scoring content.low-scoring contest.
The audience was up 54% from a year ago, when the Chargers and Raiders were featured, Prime Video said, citing data from Nielsen.
Prime Video also pointed out that its Black Friday Football game registered a 41% year-over-year jump and that the previous Thursday night game featuring the Lions and the Packers was up 61%
TNF has enjoyed a stronger schedule with top teams mostly playing close games.
With two regular-season games left on the schedule, TNF is averaging 13.51 million viewers per game, up 12% from the same point in 2023 and 14% higher thant the full-year average for 2023.
Among young-adult viewers 18 to 34, TNF is averaging 2.71 million viewers, up 13% from last year at the point. TNF is up 13% with viewers 18-49. The median age of TNF viewers is 48.8, nearly seven year younger than the media for viewers on linear networks.
The TNF Tonight pregame show is averaging 1.57 million viewers up 13% from last year’s full-season average and the post-game show, TNT Nightcap is averaging 2.06 million viewers, up 12%.
Prime added that its steaming presentation of the NFL drew a bigger audience than any shown on broadcast or cable.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
