Mason Burgin has announced that he is joining OffBall as its vice president of content strategy, continuing his career in digital media. Burgin joins the company after spending nearly four years with Front Office Sports, most recently serving as its director of social media. Under his new role, he will be working with a team of professionals that includes Michaela Hammond, Shannon Kelley and Christian Stone among others. Burgin formally revealed the news on his LinkedIn page Monday morning and received plaudits from connections and colleagues in the business.
In an interview with Barrett Media earlier this year, Burgin discussed how Front Office Sports was able to successfully develop text-based material into content that resonates on social media. Part of that came in ensuring that the consumer ultimately received what they were anticipating, adopting a principle utilized on the MrBeast YouTube channel.
“When we build stuff, I want people to leave feeling like they got what they came for,” Burgin said. “Scroll through and learn about this thing for the first time. But also if I say, ‘Hey, link [in] bio,’ and they’re like, ‘Okay, I will go to your bio and click this post,’ they get to the story. I’m not overpromising on something. I’m actually giving them valuable information about something that they feel like they’ve been rewarded for following, engaging and reading.”
OffBall, which was launched by Michael Hammond, Adam Mendelsohn and Chris Stone earlier in the year, compiles the largest stories and trends on its homepage and newsletter. The company currently operates as a website, newsletter and social media feed that brings a human element towards content curation rather than solely relying on an algorithm. OffBall was employing six people at the time of its launch and is continuing its expansion. Within his post on LinkedIn, Burgin said that there are “some fun things coming” and hopes people will follow along.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
