Audacy has announced that it is bringing the BetQL Network program You Better You Bet to the NBC Sports free ad-supported streaming television (FAST) channel starting on Tuesday. Through a content partnership with NBC Sports, the top-rated sports betting live show and podcast in the United States featuring co-hosts Nick Kostos and Femi Abebefe will now be available in the video format. The show will air on weekdays from 6 to 7 p.m. EST through this vertical, which is available through Peacock and all major distributors of FAST channels.
“You Better You Bet is already the most-listened-to sports betting program in America, and this partnership with NBC Sports marks a significant step in enhancing the show’s multi-platform presence,” Mitch Rosen, vice president of BetQL Network, said in a statement. “By leveraging the reach of NBC Sports and Peacock, we’re complementing our already strong audio footprint and creating new opportunities to deliver premier sports betting content and wagertainment nationwide on the widely available NBC Sports FAST channel.”
In an internal memo sent to staff obtained by Barrett Media, Rosen referred to the deal as a “groundbreaking partnership for us in terms of Video Distribution.” Furthermore, he thanked the team at Audacy, along with Kostos, who is an original creator of the network. The company also looks forward to “great news ahead in 2025” as the network continues its growth spanning various platforms.
The show covers marquee matchups, line movements and futures markets, providing listeners with updates in real time surrounding various aspects of sports betting. Some of these aspects of the industry include backdoor covers, bad beats and the emotions that are tied to sports betting. The show is part of the BetQL Network, which distributes about 100 hours of original weekly content to 90 stations around the country and various digital platforms. Furthermore, BetQL Network is also available through the Audacy mobile app and website, the network internet homepage and more than 10,000 home and auto-connected devices.
“We’re excited to partner with Audacy and add You Better You Bet to our expanding NBC Sports FAST Channel portfolio,” Damon Phillips, senior vice president of NBC Sports Digital and Emerging Business, said in a statement, “providing viewers with engaging sports betting entertainment and insight every weekday.”
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