Dennis Jackson’s Sun Signals has successfully resumed broadcasting at 102.9 WEXP (previously WCLX) in Westport, NY, introducing what he describes as an “experimental” blend of block programming.
Jackson said, “Radio used to be block programmed like television, with different shows at different times of the day and week. So we had the idea to work with well-known local radio personalities and experiment with ‘pop-up’ programming to offer kinds of music that aren’t available elsewhere. We’d like to get an idea of what might catch on with radio listeners looking for. Meanwhile, we’re having some fun with it.”
The formats represented are free-form Album Rock, Country Oldies, Pop Hits, Big Band, Beautiful Music, Jazz, R&B and Adult Standards.
Jackson admitted that the programming is to hopefully find a buyer for the station, “In the end, we hope to attract interest and find someone who would like to take over the radio station and make it their own so I can retire. You can’t touch a small home in Burlington for what it will sell for, so it’s ideal for a solo entrepreneur who wants to get into radio.”
Jackson can be reached here.
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