The best radio and podcasts, the breakouts, are the ones where the talent – hosts and producers – are unique and entertaining, tuned into what the audience seeks while being themselves.
Like the NCAA, talent will notify their current employer of their intention to enter the portal to transfer their skills to another radio station or content provider.
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.