As the calendar turns to 2025, 101.7 The Truth in Milwaukee has a host of changes, including the addition of radio veteran Sean Thompson as its new Director of Content.
The Good Karma Brands Milwaukee station has announced that Thompson — who previously served as the Program Director of Arizona Sports 98.7 and the Assistant Program Director of 92.9 The Game in Atlanta — will oversee programming for the brand. He previously worked for Good Karma Brands as a host at ESPN Madison.
“We’re excited to welcome Sean back to the Good Karma Brands team,” Vice President and Market Manager Greg Scalzo said. “His extensive experience and passion for great content will be invaluable as we continue to evolve 101.7 The Truth.”
Additionally, Kyle Wallace — the cluster’s Operations Manager — is adding a one-hour show to the station’s lineup. Truth to Power with Kyle Wallace will air from 12-1 PM each week day. Wallace, who also hosts a show on ESPN 94.5 for the cluster, will transition to the role of Director of Community Relations for the Good Karma Brand Milwaukee group.
The new program from Wallace replaces Benjamin Hooks and Carrie Mahone in the 101.7 The Truth lineup. That duo will move to mornings in the 7-9 AM timeslot, where hosts Telly Hughes and Denise Thomas have ended their Truth Be Told show. Thomas will now join Dr. Ken Harris for a weekly show called The Truth Unfiltered. It will air on Monday evenings at 6 PM.
“With the new programming changes, we are confident our listeners will enjoy an even more engaging lineup, starting their mornings with Jammin’ with Juice and staying informed and connected throughout the day with Truth to Power and The Truth Unfiltered,” Scalzo added.
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