The NFL and Warner Bros. Discovery-owned Bleacher Report and House of Highlights have reached an agreement on a multiyear content partnership, it was announced on Thursday morning. The digital subsidiaries have received rights to use NFL game footage for original content on Bleacher Report social media channels and owned and operated platforms. Moreover, these entities also receive the ability for access-driven content from games throughout the season, along with access to cover tentpole events such as the Super Bowl, NFL Draft and NFL Scouting Combine. This deal began before Wild Card Weekend, which gives fans a new way to view highlights and game recaps on these outlets.
“We are excited to launch our content partnership with Bleacher Report,” Brent Lawton, vice president of business development and strategic investments for the National Football League, said in a statement. “By aligning NFL content with Bleacher Report’s digital-first content platform, we can expand the reach of our sport and deliver the content fans crave on a new level.”
Throughout the NFL season and at key events, fans will be able to watch highlights and full game recaps utilizing the Bleacher Report app. New content surrounding these league proceedings will be available on the Bleacher Report app and on social media. Moreover, the digital platforms will aim to continue providing sports content that is both comprehensive and interactive towards its viewing public. According to a report from Mollie Cahillane of Sports Business Journal, this is a three-year content partnership that will give the platform access to players and coaches for content as well.
“Bleacher Report and House of Highlights’ partnership with the NFL creates a powerful synergy between one of the best on-field products in sports and the largest digital footprint of next-generation sports fans,” Bennett Spector, general manager of Bleacher Report, said in a statement. “We are thrilled to deliver a unique, social-first NFL experience, unmasking players and personalities across the league.”
Dallas Cowboys linebacker and four-time Pro Bowl selection Micah Parsons signed a multiyear contract extension with Bleacher Report last May and was subsequently named the president of the B/R Gridiron division. Parsons will reportedly record a live edition of his show, The Edge with Micah Parsons, from Super Bowl LIX in New Orleans, La. The company also works with San Francisco 49ers wide receiver and former Pro Bowl selection Deebo Samuel on a digital show, which he will reportedly host from Media Row ahead of “The Big Game” next month.
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