OutKick — the digital media entity founded by Clay Travis — finished the fourth quarter of 2024 with nearly 100 million multiplatform views, up nearly 33% compared to same quarter in 2023.
During the year’s final quarter, the platform earned 7.8 million average monthly unique visitors. According to data from Comscore, that was a 28% year-over-year increase. Additionally, the platform saw 91 million total multiplatform minutes, an increase of 25%.
“OutKick’s growth comes from having common sense and authenticity across our platform,” OutKick Senior Vice President and Managing Editor Gary Schreier said. “This has been the foundation of OutKick and has generated an increased demand for our content as other sports sites are afraid to speak their minds.”
The outlet saw 5.1 million social interactions during October, November, and December. Meanwhile, between Facebook, X, and YouTube, it featured 48.3 million video views, up 25% compared to the previous quarter, according to data from Shareablee.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
