Cumulus Media Country KCSC, Dallas morning host Mark “Hawkeye” Louis is the winner of the 2025 Tom Rivers Humanitarian Award presented annually at the Country Radio Seminar.
The Tom Rivers Humanitarian Award is awarded to an individual who displays a magnanimous spirit of caring and generosity in service to his or her community.
This individual should be fully invested through hands-on action, demonstrating a personal commitment of time, talent, and resources to community causes.”
“Hawkeye’s charitable work has made a significant impact over the past two decades. His involvement with Cook Children’s Hospital began in 2002, and he has served as a camp counselor for the hospital’s Camp Sanguinity for cancer patients and as a board member from 2004 to 2006,” according to a CRS statement. “He led the launch of KSCS’s first radiothon in 2014, which, along with sister station KPLX, has raised nearly $4.5 million to date, including over $1 million in 2023 alone.”
In 2023, Hawkeye’s annual “10,000 For The Troops” collected 152,000 hand-made cards for active-duty troops. Pets For Vets raised $20,000 to train service dogs for disabled vets.
Additionally, in 2023, he sold his collection of 17,000 baseball cards for $10,000, which raised $10,000 for Cook Children’s Hospital.
The award will be presented at this year’s “New Faces Of Country Music Show” on February 21 at the Omni Nashville Hotel during the Country Radio Seminar.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
