Nueva Network, Costa Media, and MLC Media have announced a strategic merger aimed at creating a dominant force in U.S. Latino media.
By uniting its premium content offerings, radio and digital networks, locally owned-and-operated (O&O) stations, and combined sales and marketing expertise, the newly formed entity is set to enhance its leadership role in the Hispanic media landscape.
Nueva and Costa Media mark four successful years since their establishment in 2021, solidifying their position in radio network sales, marketing, and local station ownership across Boston and Washington, D.C.
MLC Media, recognized as the largest independently owned Spanish-language preparation service and audio, video, and social media content producer in the United States, has established a significant presence over the past 15 years.
The recently merged entity will operate under the name De Novo One Media Group, utilizing the DBA Nueva Network. Carlos Moncada will assume the role of majority owner. At the same time, Jose M. Villafane remains in his position as Managing Partner and CEO, responsible for guiding the company’s vision, growth strategy, and sales and marketing efforts. Moncada will manage business operations, finance, MLC Productions in the U.S. and LATAM, and Costa Media’s local O&O stations.
Moncada said, “This partnership is a game-changer. By integrating content, sales, marketing, and local O&O stations, we’re not just streamlining operations—we’re setting the stage for exponential audience growth and revenue expansion. Jose’s vision, passion, and relentless energy for the industry are unmatched, and I have full confidence in his leadership as we build for the next decade.”
Villafane added, “This merger marks a pivotal moment for our industry. With De Novo One Media and MLC Media united, we can offer unparalleled creative solutions for our brand partners and agencies, expand our premium content, and maximize audience reach through radio and digital assets. More than a business deal, this is about two families coming together—West meets East, Mexico meets Puerto Rico. I’m honored by Carlos Moncada’s trust and excited for what’s ahead.”
The merger is valued at approximately $100 million.
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