Nexstar Media Group has announced the appointment of Samantha Osborne Reynolds as its new Vice President of Political Sales.
Osborne Reynolds joins after spending the past 17 years in political strategy, advertising, communications, and sales. She most recently served as the Vice President of Political, Advocacy, and Automation for the E.W. Scripps Company, after joining as the Senior Director of National Sales.
At Scripps, Samantha Osborne Reynolds was based in Washington D.C., and helped launch the company’s connected TV political sales team.
“Nexstar has an unmatched collection of television and digital assets, the ability to reach every TV household in the country, and unique product offerings that are second-to-none,” said Osborne Reynolds. “My years of experience have prepared me well and I am looking forward to building a talented, innovative, and aggressive political sales team, creating new ways of approaching political advertising, and expanding upon Nexstar’s legacy of success. We will deliver impactful results for local, regional, and national candidates and campaigns, and I look forward to making the most out of this new opportunity.”
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division,” added Nexstar Senior Vice President of Advertising Sales Jon Camera. “Her dynamic background and innovative approach will help us to sharpen our focus on national, digital, and connected TV political advertising sales and enable us to provide customized solutions to meet the changing needs of our political clients. Nexstar has a history of success in driving results through political advertising, and I am confident this new political sales division will thrive under Sam’s leadership.”
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