Lotus Communications has flipped Active Rocker Rock 105.1 KKBZ Fresno to Latin Urban Caliente 105.1.
The move comes after nearly 20 years in the Rock format. Jorge Guillen has been named the PD for the new station.
A company media release states, “With its infectious beats and global appeal, Urbano has become one of the fastest growing and most influential music movements in the world. The Central Valley’s diverse and passionate music fans deserve a station that reflects their energy and cultural pride, and Caliente 105-1 is thrilled to deliver just that.”
Core artists will include Bad Bunny, Karol G, Rauw Alejandro, Fuerza Regida and Peso Pluma.
Rock 105.1 APD/PM Driver Ryan Oldfield has left the building as part of the move.
“We want to take this opportunity to thank everyone who was involved in the Active Rock format and was affected by this change. Many talented professionals contributed to making Rock 105-1 a great station, and we sincerely appreciate their hard work and dedication. We wish them all the best in their future endeavors.”
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