Hispanic Radio Network (HRN), the largest independent Hispanic radio network in the United States, has launched two new 24/7 Spanish-language music formats: JUAN-FM and Los40 24/7. JUAN-FM will feature a Regional Mexican format, while Los40 24/7 will focus on Tropical/Caribbean music.
The Director of Product Services, Alex Quintero, said, “The audience and appetite for Hispanic radio programming is there. For owners and operators, JUAN-FM or Los40 24/7 work well as a compliment to their other formats in the market. These Spanish-Language formats can be a solution for underperforming stations, as well.”
JUAN-FM features diverse music, showcasing popular artists such as Banda MS, Joan Sebastian, Calibre 50, Juan Gabriel, and Los Bukis/Marco Antonio Solís. In addition, Los40 24/7 provides a platform for the latest hits from top Hispanic artists, including Bad Bunny, Shakira, Daddy Yankee, Karol G, and J Balvin, ensuring listeners remain connected to the vibrant music scene.
Clark Logan, HRN President said, “With the launch of HRN-24/7 we now offer an efficient turnkey solution to the growing multi-cultural advertising market. Radio station owners and operators can get the best Hispanic formats with a simple call to Alex. We feel this will benefit both the owners and the advertisers who are always looking for more content in this ever-growing space.”
The most recent US Census reports that 65 million Hispanics live in the United States, with a buying power estimated at $3.6 trillion, according to Axios.com.
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