Prior to the integration of SEON into Soft2Bet’s stack (more on that in the Soft2Bet Investigation), the operator faced a number of challenges that impacted its risk management:
- Lengthy manual reviews
- Rampant bonus abuse
- Operational inefficiencies
- A spate of ID theft incidents
- High chargeback rates
Remarkable Outcomes from Seamless Integration:
- The results for Soft2Bet were remarkable following seamless implementation of SEON:
- More triggers for automation and simplified work processes
- Dashboards in real time providing instant visibility into customer actions
- Comprehensive security at each of the customer’s steps
Fast Growth and First Fraud Alerts
With Soft2Bet’s growing player base and transaction volumes, the pressure placed on its risk and fraud teams has multiplied. As the Chief Compliance Officer put it:
“The exponential growth in both players and transactions we have seen, directly linked to the success of our iGaming product, puts huge pressure on our risk and fraud review teams.”
However, this accelerated growth came with serious challenges, including:
- Bonus abuse, where criminals opened several accounts to take advantage of sign-on bonuses
- Freebies that you didn’t deserve presented in front of you due to someone falsifying your personal details
- Chargeback rates are exploding due to fraudulent deposits made by stolen credit cards
- The problems not only taxed resources but also risked straining relationships with payment providers and drawing regulatory scrutiny.
Implement a Custom Counter Fraud Solution
Within a few short weeks, SEON had been integrated into Soft2Bet’s anti-risk ecosystem. Thanks to SEON’s customisable fraud risk scoring, Soft2Bet is now able to manage risk automatically, instantly blocking obvious fraud cases, while allowing legitimate players to start gaming in seconds. At key touchpoints, tailored business rules—solution components created from Soft2Bet’s specific knowledge—were applied:
- Registration — SEON analyzes digital fingerprints to find signs of fraudulent accounts.
- Log-in: Device intelligence is used to detect unauthorized access attempts.
- Deposit: Payment methods are thoroughly checked, with red flags instantly raising the alarm.
Tangible Business Impact
Immediate benefits for Soft2Bet since implementing SEON include:
- Dramatic reduction in manual queries, allowing teams to focus on more advanced problems
- 20% time saving in manual review, improving the efficiency
- Significant reductions in bonus abuse, false registrations, and chargebacks thanks to improved detection of fraud across registration, login and deposit phases
- An easier, safer experience for honest users, with streamlined sign-up and deposit processes underpinned by strong security.
Elevating iGaming Security
As the Chief Compliance Officer noted:
“SEON has totally revolutionised our approach to preventing fraud. Automating has allowed for countless hours of people time to be freed-up to concentrate on not just high level actions, but on our processes, policies and procedures. This achievement is a key milestone in our mission to create a more responsible and trustworthy iGaming sector internationally.”
Through the adoption of SEON, Soft2Bet has enhanced its risk management capabilities while also reshaping customer journey protection and operational excellence.
