Beasley Las Vegas flipped Urban AC Jammin’ 105.7 to Bilingual AC 105.7 Maxima “Para Nosotros,” which translates to “For Us.” The station will feature English and Spanish pop hits from the 1980s, 1990s, and early 2000s.
Beasley Chief Content Officer Justin Chase said, “This is an exciting new format for Beasley that was custom designed for the unique bilingual audience in Las Vegas. With the positioning statement as ‘Para Nosotros,” we are proud to be a new part of the Hispanic community in Las Vegas!”
Ronnie Glover, VP/Cluster Manager of Beasley Las Vegas, said, “Las Vegas is one of the most culturally rich and dynamic markets in the country. 105.7 Maxima is designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences.”
Cluster OM Cat Thomas added, “This really speaks to the expanding audience in Las Vegas. Maxima 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community.”
The presentation is in Spanish, with the music highlighting artists like Whitney Houston, Marco Antonio Solis, Madonna, Lionel Richie, Selena, Michael Jackson, Shakira, Alejandro Fernandez, and Celine Dion.
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