“Tino Cochino Radio” is taking over mornings at Spanish Top 40 104.5 Latino Hits in San Antonio. The show will take over for the incumbent “Enrique Santos Show.”
Cochino said, “San Antonio was the first city to believe in me before the rest of the country caught on. Now, partnering with iHeartRadio to host mornings on 104.5 Latino Hits is more than a milestone—it’s a statement. We’re not just doing radio, we’re building a movement rooted in culture, connection and consistency. I’m not here to blend in. I’m here to set the tone in the tone.”
Pedro Escalera, Director of Programming and Brand Strategy, said of the swap, “Tino’s deep connection to San Antonio, his authentic voice and his ability to resonate with our vibrant community make him the perfect fit for 104.5 Latino Hits. This partnership is a natural evolution for both Tino and our brand, and we can’t wait for listeners to wake up with his energy, humor and real talk every morning.”
Pedro Gonzalez, iHeartLatino SVP, added, “We’re thrilled to bring Tino Cochino back to San Antonio as the new voice of mornings on 104.5 Latino Hits. His passion for connecting with listeners with relatable content makes him the perfect fit for our station and our city. We know our audience is going to love waking up with Tino.”
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